Everyone wants enhanced transparency & accountability of the data processing associated with web activity.
- Enhanced transparency and ease of understanding
- Persist personalization choices - addresses consent fatigue
- Enable right to be forgotten
- Effective engagement
- Optimize advertising yield
- Ensure others do not appropriate publisher brand or data
- Optimize cross-publisher effectiveness
- Ensure publishers deliver what marketers purchased
SWAN is the project that combines SWIft and OWID to provide a powerful advertising network.
SWIft enables information to be shared across domains on any web browser.
Open Web ID schema provides cryptographically verifiable identifiers to support audit and provide a trusted network of suppliers.